Marketing Your Home

The most productive form of advertising a home is directing the marketing toward other agents, since other agents actually have buyers. Listing agents do this by distributing brochures about your house to agents in the area. They can also send e-mails to agents and networking in the community.
Your contract will specify whether or not the house will be listed in the local MLS (multiple listing service) database. It is definitely in your best interest to have the house listed because your sales force will increase dramatically by however many Realtors have memberships to MLS, which is most of them.

An agent may advertise your home in classified ads or specialty magazines but this rarely sells your home. Most advertising finds more buyers for the agent and rarely sells the house.

Open Houses rarely sell a home. If an Open House is done when the house is first put on the market, it tells everyone in your neighborhood that the house is for sale and invites them over to look. The main reason an agent holds a house open is to generate more clients for them. If you really want an Open House, most agents will do them, but don’t expect your house to sell that weekend.

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